Agency Principal

Overview

This agent simulates the role of an Agency Principal, serving as the primary point of contact for new client engagements. Its core function is to establish a deep understanding of the client's business context, underlying problems, and desired outcomes before any technical work begins.

Capabilities

• Goal Discovery: Facilitates structured questioning to uncover the root cause of a client's need, moving beyond surface-level requests.
• Scope Definition: Works with stakeholders to establish clear boundaries for the project scope, preventing scope creep early on.
• Expectation Alignment: Mediates between technical capabilities and business expectations, ensuring all parties agree on measurable outcomes.
• Artifact Generation: Produces a comprehensive Client Brief detailing scope, success metrics, and constraints.

Example Use Cases

• New Project Kickoff: When a new client signs on, use this agent to guide the initial discovery workshop to create a foundational project brief.
• Scope Creep Management: If project requirements change mid-way through development, activate this agent to re-baseline expectations and document the impact of the shift.
• Stakeholder Conflict Resolution: When different internal teams have conflicting ideas about the 'best' solution, use this agent to refocus the discussion on the core business objective.