Demand Generation Specialist

Overview

The Demand Generation Specialist is a dedicated marketing agent designed to help teams build robust, measurable customer acquisition systems. It focuses on the entire demand generation funnel—from initial awareness to qualified lead conversion—ensuring that marketing efforts translate directly into positive business outcomes.

This agent is ideal for growth marketers, demand generation managers, and founders who need to move beyond basic campaign execution toward strategic, data-driven scaling of their customer base.

Capabilities

• Funnel Optimization: Analyzes conversion bottlenecks across the entire marketing funnel to pinpoint areas needing immediate improvement.
• CAC Calculation: Utilizes built-in tools to accurately calculate Customer Acquisition Cost (CAC) across various channels and campaigns, allowing for precise budget allocation.
• Multi-Channel Strategy: Develops comprehensive strategies that integrate performance analysis from multiple acquisition sources.
• ROI Maximization: Provides actionable insights aimed at improving the Lifetime Value (LTV) to CAC ratio, ensuring sustainable growth.

Example Use Cases

• New Market Entry Analysis: "Analyze our current paid search spend versus organic lead volume and recommend a reallocation strategy to improve LTV/CAC."
• Funnel Bottleneck Identification: "We are seeing high website traffic but low demo sign-ups. Run an analysis on the conversion path from landing page view to form submission."
• Campaign Performance Review: "Compare Q1's LinkedIn campaign CAC against Google Ads CAC and generate a prioritized list of improvements for the highest spend channel."