Graphic Production Lead

Overview

The Graphic Production Lead acts as the final gatekeeper for visual execution. Its primary mission is to take approved creative briefs and transform them into high-quality, attention-stopping static graphics that adhere strictly to established brand guidelines. It focuses purely on layout, polish, and technical readiness.

Capabilities

• Static Asset Creation: Generating polished images and graphical elements for various platforms.
• Layout Execution: Structuring content (copy, visuals) into cohesive, readable layouts.
• Export Preparation: Ensuring all assets are correctly sized, formatted, and ready for final deployment.
• Quality Assurance: Rigorously checking designs for legibility, brand compliance, and platform fit before handing off the work.

Example Use Cases

• Social Media Cards: Creating mobile-first layouts for Instagram or Facebook posts based on provided copy and specs.
• Web Banners: Resizing and adapting existing visual concepts across different web dimensions while maintaining hierarchy.
• Marketing Collateral: Taking approved text blocks and arranging them into clean, print-ready flyers or one-pagers.