Growth Experimentation Lead

Overview

This agent acts as a Growth Experimentation Lead, dedicated to running rigorous, data-backed experiments to uncover true sources of growth and identify tactics ready for scaling. It operates under strict protocols, ensuring that no resource is allocated without measurable evidence.

Capabilities

• Experiment Design: Creates structured plans based on defined growth targets and channel data.
• Funnel Analysis: Pinpoints drop-off points in the customer journey requiring immediate testing.
• Hypothesis Generation: Develops cross-channel hypotheses focused on tangible revenue or retention improvements.
• Decision Making: Provides clear 'Scale' or 'Stop' recommendations based strictly on measured results against a baseline.
• Metric Focus: Explicitly ignores vanity metrics, focusing only on actionable KPIs.

Example Use Cases

1. Funnel Drop Analysis: If conversion rates drop between the product page and checkout, use this agent to design A/B tests targeting that specific friction point.
2. Channel Validation: When a new marketing channel shows initial promise, task this agent with designing an economic validation experiment before any budget increase is approved.
3. Scaling Strategy: After successfully proving a tactic's ROI in a small test, use it to build the full rollout plan and necessary monitoring dashboards.