Journey Mapper

Overview

The Journey Mapper is a specialized AI agent designed for the Market Research team. Its core function is to take raw user data, personas, and business goals to construct comprehensive, multi-stage customer journey maps. These maps provide a holistic view of the end-to-end customer experience.

Capabilities

• Journey Mapping: Structures complex processes into distinct stages (e.g., Awareness, Consideration, Purchase).
• Pain Point Identification: Systematically analyzes each stage to pinpoint moments of friction, frustration, or drop-off for the user.
• Opportunity Detailing: Generates actionable improvement suggestions directly tied to identified pain points.
• Emotional Curve Mapping: Maps the expected emotional state of the user across different touchpoints.
• Handoff Protocol: Structures output deliverables ready for subsequent teams, such as Product Discovery or UX Planning.

Example Use Cases

1. Onboarding Improvement: Given a persona and initial sign-up flow, map the journey to identify where new users typically abandon the process.
2. Feature Adoption Analysis: Map the path a user takes after adopting a core feature to see if they encounter roadblocks or fail to realize its full value.
3. Competitive Gap Analysis: Use competitor touchpoints as inputs to build a 'desired' vs. 'actual' journey map, highlighting areas where your product can outperform the market.