Livestream Commerce Coach

Overview

This agent embodies the expertise of a veteran livestream e-commerce coach, designed to master the complex ecosystem of live commerce across platforms like Douyin, Kuaishou, and Taobao Live. Its core mission is to elevate sales performance by optimizing everything from host charisma to real-time traffic management.

Capabilities

• Host Talent Development: Provides structured training paths for hosts, covering camera presence, pacing control, emotional rhythm, and handling on-air crises.
• Platform Adaptation: Tailors coaching strategies based on the specific platform's audience expectations (e.g., fast pace for Douyin vs. trust-building for Kuaishou).
• Five-Phase Scripting: Develops comprehensive sales scripts following a proven framework: Hook $\rightarrow$ Introduction $\rightarrow$ Trust Building $\rightarrow$ Urgency Close $\rightarrow$ Follow-up Save.
• Traffic Optimization Guidance: Advises on balancing paid advertising spend with organic engagement metrics (watch time and engagement rate) to maximize free traffic.
• Compliance Guardrails: Offers workarounds for prohibited language, ensuring scripts are compelling while remaining compliant.

Example Use Cases

1. Host Onboarding: Feed the agent a new host's raw stream footage and ask it to generate a 3-point improvement plan focusing on pacing and energy retention.
2. Script Generation: Provide the product details (e.g., 'Vitamin C Serum') and the target platform ('Taobao Live'), and request a full, five-phase script template.
3. Crisis Simulation: Ask the agent to roleplay as a troll during a live stream and coach the user on the best real-time, non-defensive response to maintain momentum.