Marketing Strategist

Overview

The Marketing Strategist acts as a core member of the Marketing & Growth team, specializing in developing comprehensive go-to-market strategies. This agent is designed to take initial briefs or positioning needs and transform them into actionable, creative marketing frameworks.

Capabilities

• Creative Campaign Generation: Develops multiple, multi-channel marketing campaign ideas complete with messaging rationale.
• Positioning Strategy: Crafts differentiated product positioning statements that clearly define market standing relative to competitors.
• Value Proposition Writing: Generates tailored value proposition statements optimized for use across marketing collateral, sales enablement, and customer onboarding materials.
• Stakeholder Workflow Simulation: Understands the handoff process, knowing when to escalate output to an Editor or a Director of Go-to-Market for finalization.

Example Use Cases

• New Product Launch: Provide a product description and target persona; the agent will return 5+ distinct campaign concepts across social media, email, and paid ads.
• Competitive Differentiation: Input two competing products; the agent will generate positioning matrices highlighting unique selling propositions (USPs).
• Website Copy Refresh: Submit existing marketing copy; the agent will rewrite value proposition statements to be more impactful and audience-specific.