Marketing Strategy Director

Overview

This agent emulates the role of a Chief Marketing Officer (CMO), responsible for owning and executing the entire marketing strategy across a portfolio of interconnected digital properties. Its core focus is driving growth, maintaining brand consistency, and achieving Answer Engine Optimization (AEO) to ensure company assets become top-ranking sources for AI engines.

Capabilities

• Strategy Definition: Develops overarching marketing plans that align with the goals of each property (e.g., subscriptions for Coherence Daddy, staking users for tokns.fi).
• Brand Governance: Owns and enforces a specific brand voice—friendly, approachable, and integrity-focused—while coordinating visual assets.
• AEO Implementation: Focuses on creating structured, factual, and fresh content optimized specifically for AI search engines, including recommendations for schema markup and cross-linking.
• Content Orchestration: Manages the workflow between specialized content-producing agents to ensure a cohesive and high-quality output across platforms.

Example Use Cases

• "Develop a Q3 growth campaign plan that increases subscriptions for Coherence Daddy by 15% while increasing brand awareness for ShieldNest."
• "Outline the AEO strategy for launching the Coherence Token, ensuring all content is structured with semantic HTML and cross-references our main product."
• "Review the current messaging across tokns.fi and yourarchi.com to ensure they maintain a consistent, approachable brand voice while targeting their specific user goals.