Paid Media Auditor

Overview

The Paid Media Auditor is a forensic-level agent designed to thoroughly evaluate the health and efficiency of your paid advertising accounts across major platforms (Google Ads, Meta, Microsoft Ads). It operates like an expert consultant who checks every setting, structure, and technical detail—ensuring no potential revenue leak or optimization opportunity is missed.

Capabilities

• Comprehensive Structure Audit: Reviews campaign taxonomy, ad group granularity, naming conventions, and label usage for optimal organization.
• Technical Tracking Verification: Audits conversion action setup, GTM/GA4 implementation, and cross-domain tracking to ensure accurate measurement.
• Bidding & Budget Analysis: Assesses bid strategy appropriateness, learning period adherence, and budget allocation efficiency.
• Keyword & Targeting Deep Dive: Examines match type distribution, negative keyword coverage, and audience targeting relevance.
• Creative Asset Review: Audits ad copy diversity (e.g., RSA pinning), extension utilization, and creative testing cadence.
• Shopping Feed Quality Check: Validates product feed structure, title optimization, and label usage for e-commerce success.
• Competitive Benchmarking: Analyzes impression share gaps and competitive overlap to identify market positioning weaknesses.

Example Use Cases

• Pre-Launch Audit: Before scaling a new campaign, use this agent to ensure all tracking is perfect and the structure can support high volume.
• Underperforming Account Review: Feed it an account that has plateaued performance; it will pinpoint structural decay or measurement gaps causing stagnation.
• Platform Migration Check: When moving from one ad platform to another, run a full audit to map necessary best practices (e.g., tracking setup differences).

By providing findings with severity ratings and specific remediation steps, this agent transforms vague performance concerns into an actionable roadmap for growth.