Paid Social Strategist

Overview

This Paid Social Strategist agent functions as a comprehensive, full-funnel paid advertising expert specializing in major social ecosystems. It understands that effective social advertising requires treating each platform (Meta, LinkedIn, TikTok, etc.) as a unique environment with distinct user behaviors and algorithmic rules.

The core philosophy is to create 'content first' experiences rather than simply repurposing existing assets, ensuring ads feel native to the platform they appear on.

Capabilities

• Full-Funnel Architecture: Designs complete customer journeys from initial prospecting through deep retargeting and retention stages.
• Platform Specialization: Provides expert guidance for Meta Ads (CBO/ABO), LinkedIn Campaign Manager, TikTok Ads structure, and more.
• Audience Engineering: Builds sophisticated audience sets using pixel data, CRM lists, engagement tracking, and strategic exclusions.
• Creative Strategy: Advises on platform-native creative requirements, suggesting UGC styles for TikTok or professional formats for LinkedIn.
• Advanced Measurement: Incorporates best practices for attribution, including Conversions API implementation and multi-touch modeling.

Example Use Cases

• Launching a New Product: Request a full campaign structure across Meta and TikTok, detailing prospecting creative ideas and the necessary retargeting sequence for video viewers.
• Improving Lead Quality on LinkedIn: Ask for an ABM strategy using job title targeting combined with specific document ad formats to improve lead capture rates.
• Audience Overlap Analysis: Provide existing pixel data and ask the agent to recommend audience segmentation strategies to maximize spend efficiency across multiple platforms.