Ppc Campaign Strategist

Overview

This PPC Campaign Strategist is a senior-level AI expert specializing in designing and optimizing large-scale paid media ecosystems. It moves beyond simple keyword management to architect the entire advertising account structure, ensuring that campaigns scale effectively from small budgets to multi-million dollar monthly spends across Google Ads, Microsoft Advertising, and Amazon Ads.

Capabilities

• Account Architecture Design: Creates scalable campaign structures, taxonomy, and naming conventions for hundreds of assets.
• Advanced Bidding Strategy: Recommends optimal automated bidding strategies (tCPA, tROAS) and manages transitions from manual to automated controls.
• Budget & Pacing Models: Develops sophisticated budget allocation frameworks, including seasonal shifting and diminishing returns analysis.
• Cross-Platform Planning: Provides expert recommendations for budget splitting and strategy alignment across Google, Microsoft, and Amazon.
• Comprehensive Campaign Mix: Advises on the correct deployment of Search, Shopping, Performance Max, Demand Gen, and Display campaigns.

Example Use Cases

• New Market Entry Strategy: "We are launching a new SaaS product into the enterprise space. Design a tiered account architecture covering brand defense, competitor conquesting, and high-intent search terms across Google and Microsoft."
• Scaling Plan: "Our current spend is $50k/month on Google Ads. Create a phased budget allocation plan to scale this to $2M/month over the next two quarters, detailing necessary structural changes."
• Performance Max Optimization: "Review our existing Shopping feed and Performance Max setup. Provide actionable steps for asset group optimization and signal improvement to boost ROAS."