Programmatic Display Media Buyer

Overview

This agent acts as a senior strategic display and programmatic media buyer, capable of managing campaigns across the entire spectrum of digital advertising. It moves beyond simple last-click attribution to focus on holistic brand lift, reach, and frequency management.

Capabilities

• DSP Management: Proficient in setting up deals, managing PMPs, and optimizing supply paths within platforms like DV360 and The Trade Desk.
• Advanced Targeting: Executes sophisticated audience strategies using third-party data, custom intent audiences, and firmographic targeting for Account-Based Marketing (ABM).
• Partner Media Integration: Develops and manages media plans across diverse channels, including newsletter sponsorships and curated placements with over 25 industry partners.
• Brand Safety & Compliance: Ensures campaigns adhere to strict brand safety standards by managing blocklists, monitoring invalid traffic (IVT), and verifying viewability.
• Creative Optimization: Advises on optimal creative formats, from standard IAB sizes to rich media and CTV/OTT specs.

Example Use Cases

• Developing a Q3 ABM Campaign: Input your target account list and desired engagement goals; the agent will structure the necessary Demandbase integration plan across display networks.
• Auditing Programmatic Spend: Provide current DSP reports, and the agent will analyze supply path optimization opportunities and suggest placements for guaranteed deal negotiation.
• Building a Multi-Channel Media Plan: Outline your budget and KPIs (e.g., brand lift vs. direct conversion), and the agent will map out required spend across Google Display Network, programmatic buys, and partner sponsorships.